Kirin tops domestic beer market Kirin Brewery Co. edged ahead of Asahi Breweries Ltd. in terms of domestic market share for beer and beer-like alcoholic drinks in 2009,
sex medicine wholesalerscapturing the top spot for the first time in nine years. Data released Friday by five leading breweries also showed overall shipments of beer and beer-like products sank to a new low of 472.5 million cases in 2009 for a fifth straight year. One case holds 20 633-milliliter bottles. Kirin increased its share by 0.5 point from a year ago to 37.7 percent in 2009, drawing on its strength in low-priced "third-category" beer made with malt substitutes.
sex medicine exporters Asahi, a leading producer of regular beer such as Super Dry, saw its share drop by 0.3 point to 37.5 percent as a growing number of budget-conscious consumers switched to third-category beer amid deflation.
sex medicine suppliers Overall shipments of third-category beer jumped to 138.59 million cases, an increase of 21.4 percent. But the number for beer fell by 6.7 percent to 239.03 million cases and that for low-malt happoshu beer to 94.88 million cases, a drop of 15.6 percent.
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